Friday 27 May 2016
Tuesday 16 June 2015
Saturday 9 May 2015
Quick View of FMCG
q Product
& Category : FMCG
-Personal
/ Consumer Care
-Health
Care
-Baby
Care
-Foods
& Beverage
-Home
Care
q Infrastructure
-Appointment
of Distributor
-Outlet
-Classification of Outlets
-Route
& Beat
-Distributor Health Card
-Restructure
of Route / Beat
-Deployment
-Territory
Development
-Distribution
Module
q Distributor
Management
-Inventory Management
-Godown
Utilization
-Investment
& Returns
-General
Discussions
-Setting
KRA’s
q Salesmen
/ Field Force
-Planning
of The Day
-Identifying
Areas to work
-Route
/ Beat Productivity
-Evaluation
of Day’s work
-Identifying
potential
-Planning
Objectives
-Reward
& Recognition
-Managerial
Observations
q Market
Work
-Territory Understanding
-Product
Detailing
-Setting Approach
-Merchandising
-Market
Audit
-Claim Management
q Market Observation
-Things
to do
-Approach in Market
q Tools
for effective Sales & Distribution
-Coverage
& Effective Coverage
-Tracking
Lines per Call
-Product
Distribution / Penetration.
-Sales
Plan
-Outlet
Review
-S&D
Plan as per Classification
-Time
per Call
-Service
Frequency
-Per
Capita Sales / Consumption
-Outlet
Density
q Rural
Market Strategy
-Understanding Territory
-Distributor Planning
-POP wise Strata
-Assortment Planning
-Key Brand Distribution
-New Market Expansion
q Data
Management
-Data
at different levels
-Data
Analysis
-Advantages
of Data
q Forecast
-Process
-Tools
q Planning
& Organizing
-Planning
& Organizing
-Execution
q Team
Management
-To
Do
-Approach
q Resource
Utilization
-Cost
Consciousness
-Attrition
q Depot
Management
-Depot
/ C&F Operations
-Sales
Function
q Cross
Functional Interaction
-Logistics
/ Supply Chain
-Marketing
q Abbreviations’
-Words
used in FMCG
-Meanings
q Organized
Trade
-Modern
Trade
-E
– Tailing / Commerce
-TOT
& Initials
-Operations
-Execution
Back end
-Execution
on Field
-Planning
-Guidelines
-SSO / Standalones
Introduction
FMCG Industry is such an happening and immortal industry with lot of potential
to experiment and set new standards for penetration /reach of the distribution.
It is an ocean which teaches you a new thing everyday, there is no end of
learning in the industry.
12
years of investment in this industry, functions of Job started as fresher and
now Senior Manager, learning from companies like Colgate-Palmolive, Coco-Cola,
Dabur, Paras,
Parle & Banjaras, tried to jot down the power of routine and day to day job
responsibilities at different level for effective Sales & Distribution
This
will be helpful in self development & improvement of skills for an
individual in handling and delivering the expectations of organization.
Whole
exercise of the module has been designed with a core objective to ensure
complete knowledge on the subject (FMCG Sales & Distribution) which will be
helping an individual to project himself ahead and differ from common crowd.
Knowledge of basics about the work routine will boost the confidence level of
the individual to the next level.
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